Hello everyone— allow me to introduce myself. My name is Denny Kurien and I work as a designer in advertising. I'm now the creative director of my own agency.
As you can see from my video, I wanted to take people through the nuances of designing a logo for a brand (in this case, an interior design firm—called Metford Design Consultants). A logo is not just an arbitrary symbol or work-mark I pulled out of thin air. Neither is it a pretty picture to make the client's business look good. It has to have CONTEXT and apply in a meaningful way to their business, their industry, and their customers.
I think many people these days are bedazzled by the slick work they see on behance and dribbble and they try to replicate it stylistically. And even though they may be technically well-executed, they lack concept and strategy, and how well it can serve their business in the long-run.
On the other end of the spectrum, you have clients who under-value the cost to create a logo, as they feel they can get anything they want for $5 on fiverr.com. All I can say to that is, you get what you pay for.
Here's what I charge :
If you're a one person start-up, or a mom-pop shop and have very limited resources - I charge $2000 to do their bare-essential branding (three logo design options, business cards, and corporate stationary, social media cover images). See the example of the work I did for Magus Legal.
If you're a small company i.e. you have under ten employees then that cost for design jumps to $6000... now you're dealing with more touch-points ... perhaps you need a store-front signage, van decals, staff uniforms, brochures & flyers of your business, mass advertising, and social media content etc. See the example of the work I did for Kingsway Carpets & Blinds.
If you're a large scale enterprise, then any branding work I do will be $18K and up... see the work I did for Smoke's Poutinerie global
If you're an entrepreneur, and you're justifying the cost of a logo design, ask yourself:
- What is your time worth? And how much time and money would it cost you to acquire the skills to design a great logo yourself?
- How important is the first impression your business makes on a customer? What is that first impression worth to you?
- Does your logo capture the essence of your brand, and tell its unique brand story to differentiate it from its competitors? Whenever I get a new job request—I take a week to study the client's business and research their competitors—to find a unique and strategic brand platform for their business.
- What would it cost your business to change your logo on everything you have in one to three years when you realize it doesn’t look professional enough to support your growth?
Ask yourself those questions, and you realize that $2000 is only a tiny fraction of a logo's true value, and down the road you will realize that it is one of the greatest investments you can make in your business.
Contact me for a quote—I will put my 20 years of experience in the creative business to work for you, solve your business problems, and put a face and voice to your brand.