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Looking at the eCommerce industry, one thing that we can certainly say is that it’s constantly evolving and emerging with trends that you need to look out for in order for your business to keep being one of the top players on the market. The fact is that there are trends that come and go, due to being merely fads. However, there are also those that have the probability of completely revitalizing the whole game.
2018 had its set of trends that made it boom. 2019 will continue developing some of those trends, while enabling others to grow and become huge. What you also need to keep in mind is that there are trends that have been around for years and still matter a lot.
If you have been in the eCommerce game for some time now, then you are certainly already aware of the increasingly expanding importance of personalization. P2P (person-to-person) methods are essential because, more than ever, people prefer to have a personal interaction with a business, feeling like they are dealing with someone who truly cares about what they want and need.
In order to achieve this, your goal is to gather as much data as you can. The simplest way to do this is to make people register on your website. However, the way you approach this isn’t the same as before. People usually don’t like to register in order to be able to purchase something from you. So, what you need to do is make the whole thing available as a choice, but do your best to encourage and motivate your customers to do so. You need to make them feel that they will be greatly rewarded when they register, so that they feel urged to do so.
Every eCommerce business needs to earn the trust of its customers. This is generally a process that takes some time. One of the best ways to build this bridge is to put a lot of effort into the best possible customer service. A trend that has been evolving at a quick pace is the use of chatbots. Artificial intelligence has reached the point of serving almost like a human replacement in such situation; as such, bots are able to take care of at least the most common problems that customers have.
It is also very important to note that chatbots are able to respond to user input right away, which is very important to every customer.
Speaking of technology, voice search has also become a feature that people prefer to typed-in queries. Customers are increasingly becoming more comfortable with issuing commands by verbalizing what they are looking for; and due to the fact that this is another trend that is evolving really fast, you need to catch up with it as soon as possible.
This especially relates to mobile users. We live in the era of smartphones and tablets, so it is absolutely vital that your eCommerce strategy focuses on users in this category.
Combining Digital and Traditional Marketing
What you must never forget is how still alive and important traditional marketing is. In order to truly cover all your bases, you need to come up with a strategy that uses the best of both worlds. There is still a significant number of people who prefer more tangible approaches from the realm of offline marketing. So, don’t forget to invest in various visual assets that you can use in different situations, such as taking part in a trade show or a conference, covering the city with your billboards and posters, creating unique pamphlets that are quite probable to attract the interest of your target audience, and so on. According to professionals in this field, such as those at Display Me, a floor sign system is always a good solution to catch the eye of people in various settings and situations.
Some trends tend to come and go, while others stay for a while and grow. It is up to you to recognize and follow those whose presence is pretty obviously going to be around in the times that are to come.
Every year, we get to see incredible advances in technology which you need to implement into your eCommerce business plan. Of course, you should never forget about the more traditional approaches, as they remain as important as ever, no matter how technologically advanced the game becomes.