What's the Most Effective Kind of Advertising for Your Business?

Having a solid advertising plan is important for businesses that are just starting out as well as businesses that have been around for a while. Since your customers are your main concern when trying to run a successful business it's important that you have effective ways of finding those customers and getting their attention in the first place. Finding the most effective type of advertising for your business begins with analyzing and understanding your business and the customer's it serves. Every business is different in its own way and needs to be treated as such in order to get the full potential out of your advertising endeavors. The top four most effective advertising techniques include mobile advertising, newspaper, television commercials and social media.

Mobile Advertising

Mobile advertising is such a great way to advertise your business because it is constantly changing and reminding people of your ad. When you put your ad in a mobile advertising platform you are able to have that ad pop up on your user's phone screen at any time and any moment that they may be using their phone. It is also great because using location settings the user's phone GPS can pick up location information and therefore only display your ad to users whom are in the area of your business. Mobile ads are great for location specific businesses such as a garage, retail store or even a hair or nail salon that may be in the area of the cell phone user receiving the ad.

Newspaper Ads

If I were to be giving an electrician or a plumber advertising advice I would definitely recommend a newspaper ad as a good option. Although newspaper ads and other paper forms of advertising are a dying art form, there are certain services and commodities that do still thrive on newspaper advertising. Specific trades such as a mechanic or plumber are typical businesses that seem to get a lot of attention in newspapers as well as job openings and career advancing opportunities. The older generation as well as stay at home parents do still read the newspaper and will sometimes find ads for local services more reliable and trustworthy than anything they find online.

Television Commercials

One of the most popular forms of advertising in society today is through television commercials. The American people love their T.V that's why commercials demonstrating products and services for sale is an excellent way to entice viewers and gain popularity for your business. Large scale businesses such as Amazon, Google, Apple and Microsoft all thrive by utilizing television ads but small locally owned business are now learning to use it as well. With local channels making it possible to reach a select target area to advertise to, localities such as restaurants and car dealerships are now able to capitalize on TV commercials too as a way to reach the maximum amount of customers or potential clients.

Social Media Ads

The newest and perhaps most successful form of advertising today seems to be through social media platforms. With everybody having a Facebook, Instagram or snap-chat account, it would be silly for businesses to not utilize this as a way to communicate with potential customers. Social media is the most popular online activity right now and people all over the world use it to communicate with each other and stay in touch. Many businesses can use social media as a way to locate potential customers within their area or within their target market simply and much more effectively than any other type of advertising.

It is clear that advertising is an extremely important part of running a successful business, but knowing how and where to advertise your product is even more important in order to get the most success. Focus on what type of customers or clients your business relates to and then use that information to find the best and most effective way to advertise.