Ultimate Guide: The Secret to Being a Successful Content Creator

Why are the biggest content creators suddenly quitting? It makes one ponder with all of the cash flow they receive (6-7 figures) why would they just want to up and leave for good.

Quitting has become a generation video until itself. Is this anything new?

We have seen this trend before on multiple platforms. Remember when Michael Jordan quit the Chicago Bulls, then returned? Or when Beyoncé left Destiny's child and came back as a solo artist. Casey Neistat even said his channel was ending, yet came back after a few short weeks.

As a reoccurring trend these days, bloggers and YouTubers have resorted to click-bait titles, challenges, and never ending pranks.

Nowadays, it seem like there's no barrier on going too far these days.

What makes matters worse are those who fake pranks for views endanger their children. I stumbled across a video on my feed of someone who gave their children things to eat that upset their stomach and film them while laughing hysterically.

When it gets to that point, my heart aches for the children being made a mockery of.

Creative Social Content Pressure: C.S.C.P.

Since our generation loves titles, I decided to come up with a term its called C.S.C.P.

C.S.C.P. is what content creators go through when they feel like they've run out of ideas. It's a feeling of being at a plateau.

This happens whenever someone feel like they have to dig deep within their memory bank to pull out something worth sharing and find themselves coming up short.

Being that the platform is so heavily populated by thousands of new people everyday looking to make an easy quick buck, YouTube has put restrictions and limitations so it's not as easy as it use to be once upon a time.

As of 2018, in order to become a verified partner, you must have 1,000 subscribers and 10,000 views before you can even be considered.

Many content creators who have been on the platform over five years often take month long breaks or sometimes a year before they post again. Then they come back with a sit down explanation type of video otherwise known now as "Storytime."

The Struggle To Stand Out

Over the last decade, YouTube has become severely saturated that it's now feels like the equivalent of being dehydrated of substance.

Despite the scramble to stay relevant and bring fresh new content to their audiences, mukbangs, challenges, GRWM, and slime is the new sensation that has taken over.

Since so many young children are now on YouTube these channels with teenage children or younger are all hitting over a million subs in record time (many in less than one year).

This can discourage content creators who feel like their content has fizzled. Knowing that they bring something to the table and the fact that it's getting overlooked, makes it feel that much worse.

Michelle Phan: Eight million subscribers.

This video aired on June 1, 2017 and has 11 million views as of today. Overall she grossed over 100 million views. She announced that after a decade of her time creating videos she's uninspired and will be back after she has content. She has not made another video.

Believe in yourself and you're halfway there

YouTube and bloggers were on the rise ten years ago when they first started. They used to talk about all things related to beauty, hair, and all things "tech."

There's only but so many gadgets, hair tutorials, and makeup videos people can watch without getting tired of the rotation of rerun content.

Nowadays it all seems like deja vu when it comes to content. Most of the time you're battling in your head asking yourself, "Have I seen this somewhere before".

Keep experimenting with new ideas, make it fun, get different backdrops, microphones, ring lights, or try to work and collab with other YouTubers, and in the process make sure that you absolutely love the content that you are making.

You just have to love making videos and not focus on sub count, you will grow in time. Also, make sure that it's not something that you're forcing yourself to do.

Trying to climb the slope as a small YouTuber can be a daunting task but if you love what you're doing, it shouldn't matter. Look at it this way, everyone had to grind at some point. I'm not in any way immune to disappointment but I use it as motivation to push through obstacles.

This happens to many people every couple of months. When sub rates are slow and views are down, it feels kinda sucky, but, it'll always pick up again and that keeps me going. It definitely always helps to keep me going.

Besides do you really think NigaHiga, Casey Niestat, Latoya Forever, or It's Bambii Playhouse shot to stardom overnight?

Just remember, big time YouTubers were once small at one point and uploaded videos just for fun and not for fame.

The best advice any content creator can receive is the act of controlling your emotions. This simple yet effectively task limits anxiety and keeps you on course.

Misinformed About What It Entails

There is quite a bit of misinformation surrounding YouTube.

You may feel that if a certain content creator has a 200K subscribers that they have finally “made it on YouTube,” but the reality is just not that simple.

The majority of content creators with 100k–500K subscribers are not able to live solely off of their YouTube earnings.

That may seem like its hard to believe considering that many of these creators generate millions of views each month. It would seem like it's highly like that they’d be able to live off of their ad revenue and sponsor collaborations.

But this is simply not the case. If you do the math by using the YouTube Calculator on Social Blade you will find it quite interesting.

Also factor in the cost of living, and taxes that come into play.

In addition, the fact that they have to pay taxes on their income, and they pay a higher tax rate due to being self-employed. Some may have a 20 percent effective tax rate.

Let's break it down real quick. If a channel generates around ten million views per year that may only generate around $45k annually.

However, a channel that generates those types of views will also have certain costs to keep it runningjust like anything else.

Actually, YouTube only monetizes 30–60 percent of views on average. Besides that, consider that 20 percent of users are now reportedly using Ad-Block, meaning these creators aren’t getting ad revenue from those particular viewers.

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