With the rise of ebooks this format has changed for some people. One of the loudest calls for authors publishing ebooks is to write more. It's said to be one of the best ways to get more readers. It works for some authors and not so much for others, but it still becomes a big marketing strategy. This type of marketing is often called rapid release.
Authors will put out anywhere between five and twelve books in a year. That's vastly different from the traditional yearly release and it does pull in the readers who love not having to wait for their next book fix. Of course, they have to enjoy the story too. Below I cover come of the pros and cons of rapid release publishing.
Rapid release publishing will also keep an authors name out there for a little longer. Lots of ebook selling stores will promote the newest releases sooner than older releases. This will help readers find the authors at the top of the list faster.
An author does need to be able to write quickly for this type of publishing. Putting out a 40k word novel every month or two is not easy. It takes time and planning. Some authors put out longer books this way and that puts writing talent to a real test. For many authors the first three or four novels are already written and polished before the release schedule starts.
- Have a strong plan and strong story ideas before you ever consider repaid release. You don't want to commit to a rapid release schedule and then have your story abandon you half way through.
- Go ahead and write the first few stories. Yep, don't worry about how you're going to publish them, just write them. Get comfortable with the characters and universe of your series.
- Revise, polish and edit. Before any book is released it should be a quality book. I'm not saying your story is horrible. I'm saying everyone's stories are horrible before they're polished. It's just a fact of nature. Readers will notice errors and they will abandon a series if there are too many. If nothing else have a group of beta readers read through the stories before you publish. Not friends and family, but beta readers that won't worry about hurting your feelings and pointing out issues.
- Find great one-of-a-kind covers or make them if you're a gifted designer. Nice looking book covers will sell a book almost as fast as a good blurb and awesome reviews. All the covers should have a common theme so that a reader can tell they are connected through the series.
You've been warned. May the muse be with you.