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Digital promotion of your products and services is probably the biggest disrupter of this century, in the marketing industry. Exhibiting your promotional products on a variety of digital platforms can give you exposure all around the world, on an unprecedented scale. There are tons of ways out there to sell your promotional items and products. All you need to do is to gain a little insight into the working of each platform, so that you can make the most of every single opportunity.
Digital promotion can give a new breath of life, and can re-energize your business. Some of the ways to digitally promote your business are electronic media like websites, social media platforms, display advertising, mobile marketing, video marketing, email marketing, search engine marketing etc. Let’s take a closer look at each of these and make them work for us!
Social Media Marketing
Social Media marketing is BIG! Did you know that one out of every five people on Earth is connected to social media? The exact number is 2.5 billion people. Yes! That’s how many people you’re reaching out to when you start advertising on social media. Such a huge thing is bound to be a maze though, right? It is a maze, indeed, but a solvable one. It is essential that you know the various streams of social media, and harnesses their potential to re-energize your business.
There are many avenues of Social Media Marketing: Facebook, Instagram, YouTube, Twitter, Pinterest, Quora, Medium, etc. You have to make sure that you put out the right content on each of the platforms. The essence of Social Media Marketing is that you tailor the right type of content to the right platform. For example, blog content is the king on Medium and Quora, but the image and video content is the most important on YouTube, Instagram, Pinterest etc. You need to make sure that you understand each platform, and produce content that makes its consumers want to share it with all of their friends and families. More shares, mean more exposure to your promotional products, which mean more sales!
Search Engine Marketing (SEM)
Search Engine Marketing is the practice of promoting your business using paid advertisements on Search Engine Result Pages (SERPs). They can range from small text-based ads, to larger ad sections that appear as product listings. SEM is an extremely effective tool to promote your products, simply because it places an ad in front of a motivated customer. While users of social media platforms are passively browsing through content from various sources, a person using a search engine such as Google or Bing has just searched for the product. In other words, he is actively looking for it. Let’s suppose you have some promotional mugs to sell. When you deploy the ads for your promotional mugs on a search engine, they pop us on the SERPs of someone who has just searched for mugs or something closely related to it! This massively increases your chances of making a conversion from that advertisement.
In today’s fast-paced Internet age, it might seem to the untrained eye that emails are a relic from the past. However, that cannot be further from the truth. Here are some statistics that will prove that motion wrong.
Based on studies from 2018, email marketing beat Social Media Marketing, and Search Engine Marketing, ranked as the most effective marketing channel.
85 percent of adult users on the Internet are on email. That’s a lot more than SEM and Social Media combined (15 percent and 22 percent combined).
Email marketing also has a number of advantages, over other channels:
- Cost effective: For the amount of exposure that it gives, email marketing is one of the cheapest ways to market your promotional items.
- Email coupons help drive sales: A number of studies indicate that shoppers pay a lot of attention to email coupons. This can drive organic growth in both online and offline stores.
- Easy way to reach mobile customers: Since most of the people use emails on their mobile devices, email campaigns are an effective way to target mobile users, much cheaper than text messages.
All these points make Email Marketing an effective tool to drive sales, especially for small and medium-sized businesses.
Now that you have a hold on digital promotion for your products, go out there and see it recharge your balance sheets!