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How to Digitize Your Company

Jumping onboard with the newest digital trends in business

By Olivia PictonPublished 5 years ago 3 min read
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Digitization of the World And How Your Business Fits In It

Introduction

The digital revolution we have seen since the 1990s have changed how companies work forever. Many companies have since started and become some of the largest entities in the world while using the internet as their backbone. Some companies out there, however, still rely on older generations of customers that aren't as prone to care about a company's digital presence. Older generations, however, have started to embrace newer technology a lot more, and you could gain more customers by going digital. Follow all of these reasons in detail while you should make the plunge.

Marketing

Marketing has been stronger than ever with new avenues to market your product and services, whether it’s through commercials on YouTube or working with an influencer to make sponsored posts. Making marketing moves digitally will let you target specific audiences if you're selling a more niche product. Additionally, market research online communities exist where you can pay members of the general public to review your marketing materials. The members then give them a pass or fail to see if they resonate before you end up spending much money getting your message out there. Getting a new way to market your company is only one of the reasons that you should be supporting digitalization.

Online Marketplaces

Online marketplaces have changed how we purchase products and services today. Since the internet boom, retail stores and malls have had problems adapting due to so many consumers around the world choosing to purchase from the internet more, closing many retail stores every year permanently. By providing your company's products through online marketplaces, you instantly get to be connected to billions worldwide that could potentially see your product. Not only do you get to see growth through online marketplaces, but you don't have to spend much money to stock shelves in stores everywhere that might get stolen or passed over by customers just because it wasn't placed in the right market for your consumer. Make sure to join the digital world by making any one of your company's products available on online marketplaces.

Customer Support

Customer support can make or break your company's reputation. Like any consumer, you've probably dealt with sometime in the past where you wanted to contact a company whether you need an issue fixed or wanted a refund. In the past, you didn't have the internet so you typically had to deal with waiting on a phone line or mailing them which took a lot of time. Adapting to the digital world means that your company can have customer service available through the internet. Customer service today can be used through a live chat on the web, meaning that your customer only needs to type to you instead of talking which could be seen as a lot more convenient. If a customer has issues that they might be able to fix on their own, you can also offer an answer database which would let them search their problem to find the exact answer they were looking for.

Instant Access

Our digital world has greatly changed how we consume media. For many years, if you wanted to check out a movie, album, or a video game, you were forced to go to a local store and see, if you were in luck, that they’d have it in stock. Now, you can purchase media online 24 hours a day and not have to worry about it running out. If you're a company producing media, you can get your content out there quicker than ever before without worrying about supply chain issues. Many music labels today, for example, have artists release albums that they have only recorded in the last month when in the past, you'd have to wait for pressing and it to be shipped to stores. Adapting to the digital world by offering instant access versions of your products is a great way to be a successful company.

Conclusion

Our digitization of the market has proven to be successful. As we constantly adapt to new technologies, you can see your company becoming bigger if you adopt them. Make sure to create new roles in your company that are knowledgeable in the digital economy as well.

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