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Five Ways to Scale Your E-commerce Business in 2018

Here are five ways to help you efficiently scale your e-commerce business this year.

By Philip P.Published 6 years ago 3 min read
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Much to the dismay of e-commerce entrepreneurs everywhere, the e-commerce environment is a permanently changing setting that constantly incorporates the latest technological updates. It’s no wonder then that e-commerce entrepreneurs need to keep themselves up to speed with the latest trends, so they can stay on top of the game—and on top of the market, for that matter. To this end, we have compiled a list of five ways to help you efficiently scale your e-commerce business in 2018:

1. Show your customers some love.

With giants such as Amazon having carved a new and groundbreaking way to meet customers’ needs, their expectations are now higher than ever. Customers nowadays do not only expect best-in-class service, but also want to feel loved, valued, and always welcome when they return for further purchases.

Although most sales still occur in brick-and-mortar shops, those who shop online expect the same rich and fulfilling shopping experience there too. Having said this, you can always keep your customers on their toes and coming back to you by offering them personalized offers and emails, as well as rating systems that enable them to get more actively involved in your business.

2. Get smart about shipping.

If you’ve already heard about drop shipping before, know that it’s pretty much still a viable and efficient business model that can help you propel your business forward. When choosing your drop shipping company, you need to weigh in a myriad of factors, such as pricing, shipping options, features, and support.

Some of the best drop shipping companies out there have an endless number of products in their catalogs, from thousands of companies. Consider Salehoo, Ali Dropship—the solution that Aliexpress comes with—Worldwide Brands, and Doba.

3. Start placing greater emphasis on content.

One of the biggest focus points of every e-commerce business has been and continues to be content. Whether we’re talking about ads or broadcasts and video content, entrepreneurs need to step up their game and employ the best methods in the field.

For example, 2018 comes with a greater focus on videos, let alone live videos on both Facebook and Instagram, so don’t hesitate to start engaging your customers that way. Advertising is still a good way to reach more people, as long as you target your ads well, while sending to a Youtube channel may also help a little bit more with your conversions. Lastly, don’t forget how important your written content also is. A few well-directed words can work wonders for any business.

4. Catch your customers’ attention with gorgeous design.

A customer’s experience of navigating through your online business can be broken down into two basic aspects that ultimately impacts their final opinion of your shop: user interface (UI) and the actual emotions the customer is feeling while using the UI and engaging with your service or products (UX).

These are all part of your e-commerce shop design, so it becomes crucial that you get it right. You need a design that attracts the customer, while also giving them the ease of use they need to keep coming back to your business. Having said this, you shouldn’t skimp on paying a fair wage to developers or a little extra for bonus e-commerce solution packages, such as those from Shopify or SquareSpace.

5. Secure customer loyalty the right way.

Many large companies out there have already begun using this brilliant plan to retain their customer base: they offer promotions and discount codes to customers who buy the same product more than once.

As long as you identify these sought-after items and the customers who keep coming back for them, all you need to do is to break down these savings for them to see. Customers will then be incentivized to come back to you time and time again, when they could have just as well found a similar item somewhere else.

These are only a few of the tried and proven ways to guarantee you’ll have a more solid customer base, with customers who keep coming back and ultimately spread the word about you. Whichever of these methods you choose to implement, make sure you do some thorough research beforehand and budget accordingly so that you know exactly what the implications for your business are.

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About the Creator

Philip P.

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