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Fear{less} Social Media

Three Ways to Manage Your Fear to Stand Out Online

Photo by Ian Stauffer on Unsplash

“Okay, I need to create a post for my business. Something that catches my audience's attention. It should offer a lot of value. Be funny. Present a revolutionary new concept. Be authentic to my brand. And draw people to be interested in my services.”

You sit there with the cursor blinking on the Notes section of your phone. All of the elements you need to fulfill for your post begin to weigh on you. Overwhelm you. The voice in your head latches onto your anxious feelings.

“Do you have what it takes to create this post?” the voice says. “You don’t know enough. Who’s going to listen to you. Why would anybody be interested in your services?”

If you’re an entrepreneur or influencer putting yourself out there online with your product or service offering can be a terrifying experience. Every post may feel like you’re going into battle against an army of your conflicting emotions.

But there’s hope. 

Here are 3 ways to begin to fear less so you can stand out online.

What is Fear{less} Social Media?

Fear{less} is a term coined by the father of lifestyle design Tim Ferriss (@timferriss). It’s not about living without fear. It’s about learning to fear less by managing your weaknesses and fears.

Even if you could remove fear from your life you wouldn’t want to. Fear can be one of your greatest assets when channelled right. It can be a catalyst for revolutionary change.

1. Nobody has it figured out.

You may fear you can’t put your business out there online until you have everything figured out. It’s true you should have a solid WHY behind your brand and reason for offering the services you do. But it doesn’t need to be perfect. The best way to refine your business message is to put it out there and refine as you go. See what your audience responds to well and doesn’t. The online space is constantly evolving, forcing all entrepreneurs and influencers to constantly refine and adapt their message.

Photo by GMax Studios on Unsplash

*Personal Story Alert: If Obi-Wan Kenobi met me he would say, “The perfectionist is strong in this one.” I’ve been a perfectionist since the day I entered this world. It’s always been a struggle to put something out there when it might not be “perfect.” But this isn’t the way business works. I’ve had to learn to let go of being perfect and embrace trial and error to get my services out there.

2. Your fear is your ally.

Photo by Toni Oprea on Unsplash

When you realize your fears are friends and not enemies who can help you to stand out online, your entire relationship towards fear shifts. Take a moment to write down your top three fears in your business. Doesn’t writing them out feel cathartic. Now your challenge is to share one of these fears in a business post through your social media.

You might be thinking, “Are you crazy! I can’t share this vulnerable side of me. What would people think.”

First of all, “F*ck what other people think.” Second, the more authentically you can share online the better. The online space is filled with regurgitated information that can sometimes lack soul. Your greatest asset can be sharing a personal story that relates to the product or services your offering. By seeing the humanity in what you’re offering, people will be more likely to invest with you. 

3. Show up even when you don’t want to.

Photo by Thao Le Hoang on Unsplash

There are going to be days when you don’t want to do a business post. The voice in your head might say, “Nobody cares about what I’m offering. It can wait another day.” That one extra day can turn into a month. And your audience does care about your product or service if it’s authentic and can solve a problem in their life.

Showing up consistently can be one of the hardest things you do in your business. It takes discipline and having a strong purpose behind what you’re doing to put yourself out there day after day.


Learning to Fear{less} in your business when posting to social media takes times. But you can use these three insights to begin that journey now. Remember, you don’t need to be perfect you just need to show up.

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Fear{less} Social Media
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