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Clever Offline Marketing Solutions for Your Business

Read about how clever offline marketing solutions can improve your business.

By Isla WrightPublished 5 years ago 3 min read
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The single biggest mistake that a lot of first-time entrepreneurs make when it comes to marketing is the fact that they often neglect the importance of traditional marketing and focus exclusively on digital marketing. Needless to say, this is a bad idea even for businesses that exist only in the digital environment, seeing as how promotion via traditional means has so much to offer. This is particularly true if you’re creative with your use, and here are some tips and tricks on how to get there in no time.

Business cards

Exchanging contacts is the pivotal part of networking, however, instead of just adding someone on Facebook or LinkedIn, why not take a bit more traditional approach and exchange business cards? Keep in mind that in the modern business world, social media handles tend to be important contact information. If you’re in a country where English is not an official language, it would be a nice gesture to print your business cards bilingually (one language per business card side).

Unique product packages

Another thing that you need to keep in mind is the fact that your product packages probably serve as your best brand ambassadors. What you want from them, however, depends on your situation. First of all, you need them to reflect your business and show exactly what your audience expects them to. Second, they need to be interesting enough to attract attention but not too abstract to cause confusion. From all of this, it’s more than clear that there’s a fair amount of effort to be invested in them. Therefore, consult a suitable designer and contact printing experts like those behind Prime Labels to see what your options are.

Billboards

When talking about billboards, it’s incredibly important that you think a bit outside of the box. For instance, instead of just hiring a billboard, you need to explore other methods that can help you get the same effect. For instance, when you hand out promotional hats and t-shirts, every single person wearing them becomes a mobile billboard in your service. The best part is that, apart from the printing costs, these billboards are free of charge. Other than this, you can have logos printed on your company vehicles and promote your brand wherever you turn.

Guerilla marketing

The very concept of guerilla marketing is a perfect example of how offline promotion of your business can help you improve your digital footprint, as well. First of all, guerilla marketing usually involves street art, which, when pulled off properly, drastically improves the immersion of bystanders. Other than this, you should be aware of the fact that these pieces of street art are incredibly taggable and hashtag-worthy. This means that there’s a chance that some of these bystanders will take a picture of the art and create a direct link towards your brand. This way, these people are actively working towards promoting your brand, completely free of charge.

Flyers and brochures

Both flyers and brochures have an important function when it comes to raising your brand awareness. Namely, they allow your potential customers to get informed about your brand. However, there’s a thin line that you have to walk between offering too much information and not being informative enough. In general, using a form of an infographic would be an ideal solution, seeing as how it’s visual and usually to-the-point. Either way, the choice is yours, just make sure to provide a URL or contact where they can learn more.

Conclusion

As you can see, each of the above-listed options has a way of increasing your brand recognition and brand awareness in both digital and analogue worlds. This means that instead of having to choose, you get a more holistic marketing experience. Moreover, seeing as how the majority of your competitors prefer digital marketing, you’ll get a privilege of being far more competitive. Needless to say, this is just one of the ways in which the use of clever offline marketing solutions can improve your business.

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About the Creator

Isla Wright

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