Rob Salkowitz

I am a writer, educator and consultant specializing in the social and business impact of digital technology, and a big nerd. I am author of Comic-Con and the Business of Pop Culture and Young World Rising. Follow me @robsalk.

Solving For 'When': How Data Science is Cracking Marketing's Toughest Problem
2 years ago
In marketing, as in showbiz, timing is everything. Even if you know what you want to say and who your audience is, when you deliver your message can be the difference between a sale and an abandoned s...
Harnessing the Fierce Urgency of Now
2 years ago
Deep customer profiles are great, but for brands trying to reach customers who are ready to buy, the big question is, "What have you done lately?" Research shows that the last 60 minutes of online act...
Meet the Startup Using AI to Hang Up On Bad Customer Service
2 years ago
For many consumers, the only thing worse than a confusing product is having to call customer service to figure it out. We all know the drill: long waits on hold, constant requests for personal informa...