5 months ago
I meet with so many people who lament, “I am following the best practices for my industry, but my business is floundering.” Really? Best practice is a term that drives me crazy. Best practices are a point in time. They are not the Gospel. They are not written in stone. They aren’t a forever thing. If it doesn’t work for you then it isn’t a best practice, is it?
Far too many organizations use best practice as a crutch. I hear many reasons—or better yet, excuses—why they cling to a practice that i...