Francis Milligan
Bio
28. Glasgow, UK.
Social Media Lead. Agency Owner. Marketing Lecturer.
Stories (11/0)
Building Brand Awareness on TikTok
TikTok has taken the social media world by storm in recent years, becoming one of the most popular platforms for users looking to be entertained and informed. But TikTok isn't just a place for individuals to share their content – it's also a powerful tool for businesses looking to build brand awareness and connect with new customers.
By Francis Milliganabout a year ago in Journal
Here's Why You Shouldn't Boost Your Facebook Posts
Social media is an important part of any company’s marketing and advertising strategy—especially now that there are more social media users than Internet users. If your business has a Facebook page, you might be wondering whether you should boost the posts you upload to your page, so that they show up more often in your followers’ news feeds. There are lots of different things you can do to optimise your Facebook page for success, however, unless you have a very small audience and know for sure that none of them check their news feed very often, don’t boost your posts if you have other options available to you.
By Francis Milligan2 years ago in Education
The Importance of Consistent Branding
When you’re launching a new product, or even reinventing an old one, you need to develop a marketing strategy that gives you the best shot at success. That’s why it’s important to think about branding from the very first stages of developing your product. Exploring your brand can be complex and challenging; after all, it’s not just about logos and slogans. Your brand is a set of values, attributes, and associations that are connected to your company or product. It’s what makes people trust and recognise you, and it's what keeps them coming back for more. As we delve further into the world of branding and its implications on marketing strategies, you will learn why branding is so important, what it means for your business and how you can implement effective branding techniques in your own organisation.
By Francis Milligan2 years ago in Journal
Understand, Measure, and Report Social Media ROI
So if you read my last post then you’ll know that 40 percent of businesses cannot accurately measure the ROI of their social media. The following post is for the 40 percent. Let’s ensure that everyone can measure the ROI of social media.
By Francis Milligan6 years ago in Journal
- Top Story - July 2018
What's the ROI on Social Media?Top Story - July 2018
It’s 2018, your business should have some sort of social media presence, for some it is their only online presence. If you do not have social media in your marketing mix just yet, stop right here, read this first.
By Francis Milligan6 years ago in Journal
Create Content That Pleases Your Audience
For so many small businesses, maintaining a social media platform and populating it with engaging content can be difficult. Even for agencies maintaining the social channels for SME's, creating fresh campaigns can be a challenge whilst trying to maintain the expectations of the client.
By Francis Milligan6 years ago in Journal
Effective Marketing on Instagram
Instagram: that little app that Facebook stole and changed the way millennials and businesses share content. With the platform growing at a vast rate due to the new implementation of shopping, stories, links and much more, it's becoming a very busy space like most mediums, thus making it difficult for you to get your message out there.
By Francis Milligan6 years ago in Journal
Creating a Simple Social Media Strategy
With social media usage on the rise every day and more ways for people to connect with each other, share their lives' little tidbits and be exposed to by many companies, what can be done to ensure that your social media output can take off to help you grow?
By Francis Milligan6 years ago in Journal
Stop Being Perfect
Over the years I wish someone told me what I'm about to tell you. I started businesses, and they failed. I started jobs, and I failed. I tried to start a content career online, and guess what? I failed. If I had this advice below back then, you wouldn't be seeing this post. Here's what I learned.
By Francis Milligan6 years ago in Motivation
The Truth About Graduate Jobs...
So a friend of mine recently shared his opinions on life after uni and what challenges you'll face when searching for a graduate or full-time job, personally I felt his message should be further spread, along with the advice it holds.
By Francis Milligan6 years ago in Journal