Fabia Scali-Warner

Lover of quality content. Writer and Blogger. Author of Sci-Fi novel Julia Dream, now on Amazon http://amzn.to/2s9TUUx 

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Product Design vs Services
2 years ago
Keeping in mind the layout of the Business Model Canvas, Key Activities are strategically positioned to the left, next to the list of Key Partners and close to the associated Cost Structure. Channels ...
Make It Close and Personal
2 years ago
Millennials have a very particular approach to what they like to buy and how they do so. We're talking about a generation shaped by the rise of the Internet and the economic crisis: as saving money be...
The Business Model Canvas
2 years ago
The Business Model Canvas is a template designed by business theorist Alexander Osterwalder to support companies in the definition (or redefinition) of their business model. The canvas is visually org...
How to Identify and Leverage Your Differentiators
2 years ago
In Business Communication, the first step of your marketing strategy should be to define the voice or persona of the company. In order to achieve at the end of this process a strong brand identity cap...