David Wyld

Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)

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Marketing Socks for Good from the Big Easy
4 months ago
As a management professor and consultant, I can safely say that one of the waaaaaaaaay most overused—and overwrought—terms in business today is social responsibility. Companies will go out of their wa...
Uber Me to the Hospital, Stat!
4 months ago
It is one of those great juxtapositions of the modern age, where classical economics meets social media. And yes, they can agree! That's why as a management consultant/professor, one of my all-time fa...
The Price Isn't Always Right
4 months ago
The wine aisle. Is there a more confusing, confounding place on earth for anyone who doesn't happen to be a sommelier?
Yes, Sometimes Real Leaders Do Clean Toilets
4 months ago
As a management consultant and professor, one of the biggest "pet peeves" I have is what I call the "hands-off manager." In all likelihood, you have had the misfortune of working for a boss who was ju...
Scout Fight
5 months ago
It's the Girl Scouts vs. the Boy Scouts in a legal turf battle for the Scout brand.
The High Cost of Managing Without Flexibility
5 months ago
This is an article about a story that seems to repeat itself almost every day in the 24/7/365, social media-oriented culture that we live in today. Yes, it's an embarrassing, "gotcha" moment—and in th...