David Wyld

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Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)

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A Most Epic Branding Fail
7 days ago
There I was. Just killing time on a weekend roadtrip while riding in the passenger seat, as my wife drove on the interstate. I was doing what many people “of a certain age” do while a passenger, not t...
Shall We Dance in the Open Kitchen?
a month ago
One thing about the world of marketing today is that it is a constant challenge—for all companies everywhere—to be able to break through all the clutter and the noise of our modern world and to get th...
The "HGTV Effect"
a month ago
“History never repeats itself, but it rhymes...”— Mark Twain
Scenes From the Retail Apocalypse
a month ago
Remember the classic "death scene" from the movie Deep Blue Sea (can the movie actually be 20 years old now?), where Samuel L. Jackson's lead character offers sage advice to his cohorts, who are trapp...
Advertisers Are Warming Up to Smart TV in a Big Way
2 months ago
To me, as a strategic management consultant and professor, cord cutting has been a learning opportunity. I must admit that at various times, I have felt both like alternately the leader—and the follow...
What Is an Advertisement Today?
2 months ago
Like most of you hard working Americans, I am not "that person" who gets to spend their day laying on the sofa with a Coke and a bag of Cheetos watching daytime TV. My life consists of much more than ...