David Wyld

Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)

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Advertisers Are Warming Up to Smart TV in a Big Way
7 days ago
To me, as a strategic management consultant and professor, cord cutting has been a learning opportunity. I must admit that at various times, I have felt both like alternately the leader—and the follow...
What Is an Advertisement Today?
18 days ago
Like most of you hard working Americans, I am not "that person" who gets to spend their day laying on the sofa with a Coke and a bag of Cheetos watching daytime TV. My life consists of much more than ...
"By Any Means Necessary?"
a month ago
Sometimes, when casually scrolling through your Facebook feed, you just stumble upon something that makes you silently say—or sometimes verbalize out loud—a one-word reaction. Sometimes, that is a "Wo...
One Word: Digital
a month ago
Ah, sometimes the future can be captured in one word. Much like in the famous scene from the 1967 classic The Graduate when Dustin Hoffman's character, Ben Braddock, is famously given one word as myst...
Everybody Has a Plan Until They Get Punched in the Mouth
2 months ago
"Everybody has a plan until they get punched in the mouth..." -------- Mike Tyson, former world heavyweight boxing champion, star of "The Hangover" movies, philosopher, convicted felon, Broadway actor...
Dollar Store America
2 months ago
We are in the midst of not the much ballyhooed "retail apocalypse," but a real revolution in the way America shops. Online and offline—and indeed, often trying to merge the two channels into one - we ...