David Wyld

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Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)

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Does Fairlife Have a Future Life?
9 days ago
Sometimes, brands do die from terminal-level bad publicity!
It’s Above Me Now!
14 days ago
We can talk for days and hours - and yes even weeks and months - about "doing the right thing" when it comes to managing diversity in various settings. But will it pay off in "doing the right thing" w...
Simple Works!
17 days ago
It ALWAYS amazes me! As a strategic management consultant and professor, I am constantly—and consistently—amazed at just how complicated companies make things today!
Part 2: What It Takes to Stay Close to the Customer Today
a month ago
In the first part of this article (Part 1: What It Takes to Stay Close to the Customer Today), we looked at the idea that you can—and must—stay close to your customer today. As we demonstrated, this i...
Part 1: What It Takes to Stay Close to the Customer Today
a month ago
No doubt, Tom Peters has been the most influential author on my career as a strategic management consultant and professor. His breakout book was entitled In Search of Excellence. It was first publishe...
A Most Epic Branding Fail
a month ago
There I was. Just killing time on a weekend roadtrip while riding in the passenger seat, as my wife drove on the interstate. I was doing what many people “of a certain age” do while a passenger, not t...