David Wyld

Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)

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This Is Us
7 days ago
Ahhhhh. The Christmas shopping season is upon us! And for those who manage in retail, we know that means dealing with frenzied stores, frazzled customers, and fresh on the payroll employees. The vast ...
Branded as a Rat
15 days ago
This is the kind of story that gives top executives of any service-oriented business today nightmares! In our age of social media, it only takes one story, one post, one video, or one picture to possi...
Marketing Socks for Good from the Big Easy
16 days ago
As a management professor and consultant, I can safely say that one of the waaaaaaaaay most overused—and overwrought—terms in business today is social responsibility. Companies will go out of their wa...
Uber Me to the Hospital, Stat!
18 days ago
It is one of those great juxtapositions of the modern age, where classical economics meets social media. And yes, they can agree! That's why as a management consultant/professor, one of my all-time fa...
The Price Isn't Always Right
a month ago
The wine aisle. Is there a more confusing, confounding place on earth for anyone who doesn't happen to be a sommelier?
Yes, Sometimes Real Leaders Do Clean Toilets
a month ago
As a management consultant and professor, one of the biggest "pet peeves" I have is what I call the "hands-off manager." In all likelihood, you have had the misfortune of working for a boss who was ju...