David Wyld

Professor, Consultant, Doer. Founder/Publisher of The IDEA Publishing (http://www.theideapublishing.com/) & Modern Business Press (http://www.modernbusinesspress.com)

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Stamps.com Has Nothing on This Guy!
3 days ago
Shoplifting is often referred to euphemistically as "the five finger discount." According to the Urban Dictionary, the term represents "stealing" from a company. More specifically, the noun means: "To...
A Toys "R" Us Revival?
13 days ago
This past June, when the last Toys "R" Us stores closed, retail analysts—along with many, many "regular" people across the country—lamented what was the end of an era. There was a general consensus th...
How Not to Leave Your Job
14 days ago
We may all sometimes have a fantasy—a dream—about how we will one day leave our jobs. Some picture having a big, catered party with their coworkers, ending in a crescendo of toasts/speeches that go on...
The Looming Death of Sears
17 days ago
Sears is now a penny stock! Just let that sink in for a minute (and really, really sorry if you are unlucky enough to actually be a Sears stockholder!). This not only means that the companies stock ha...
Can Removing an Apostrophe Save a Failing Brand?
20 days ago
If you've been living in a shack in a remote wilderness without any media or connectivity, well, you might consider yourself lucky these days, given the state of the news we're seeing! However, if you...
Making a Big Change
22 days ago
Perhaps the boldest move that a company can ever take is to try and rebrand itself. Marketing geniuses and advertising agencies, often armed with long PowerPoint presentations and seeming irrefutable ...