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5 Reasons Why Your Company Needs to Embrace Video Conferencing Today

Some of the benefits your company might be missing out on by not using video conferencing.

By Kevin GardnerPublished 5 years ago 3 min read
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Video conferencing is one of those technologies that have improved the efficiency of not only businesses, but also non-profit organizations and government agencies. Video conferencing enables people that are not together physically to engage in discussions just as they would when sitting together in a boardroom.

Other than enhancing communications in your organization, the following are more reasons why you need to embrace video conferencing in your firm today.

1. Minimize Cost

Businesses that have employees scattered out throughout the USA—or the world—spend a lot of money on facilitating travel for employees. If a particular division of the business is based thousands of miles away, the company has to pay for airfares and other ground fares for employees to attend meetings.

In addition to incurring the traveling costs, the company may also be required to facilitate where the employees stay and what they consume. All these costs put together for several employees can quickly rack up to tens of thousands of dollars.

If a company invests in GoToMeeting video conferencing, however, they no longer need to incur all these costs to get their employees into the meeting place. The people that are in faraway locations can join the meeting using video links. The conferencing software is far less costly to subscribe to and use, thus allowing the organization to cut the related costs by over 80 percent.

2. Embrace Inclusivity in Decision Making

One of the most critical aspects of decision-making is inclusivity. Employees and other stakeholders should be able to feel that they are free to join the discussion board to make decisions that affect their jobs or day to day life.

One of the best ways to promote inclusivity is by the use of video conferencing to ensure that all stakeholders are involved in the meeting. If the stakeholders cannot make it to where the meeting is held, video conferencing can enable them to join the meeting from wherever they may be and make their input.

3. Increase Productivity

When employees travel a long way to attend meetings, they waste a lot of time while commuting. The time is usually lost in airports, traffic jams, and transiting time. By using video conferencing technologies, employees can cut back on the time they waste traveling. They can then dedicate the time to improve productivity.

Traveling also causes fatigue and jet lag in some occasions. This might cause the employee to have decreased energy levels. The fatigue will also affect the employee's productivity negatively. By using video conferencing software, however, employees do not need to travel, which means that they will not have to deal with fatigue.

4. Retention of Employees

One of the main primary reasons why companies fail to retain employees for long is constant traveling that is required to attend meetings and fulfill other commitments. However, if a company's management invests in good video conferencing software, it can reduce the number of times the employees are required to travel back and forth.

The employees will be required to travel less, which means that they will have more time to spend with their family and friends. This helps to improve their overall wellbeing, since they are more likely to be happy at their jobs as compared to their traveling counterparts. Improved happiness at work leads to higher retention rates of employees, and this is good for the business.

5. Improve Meeting Attendance

Embracing video conferencing technologies also leads to improved attendance of meetings. Using video conferencing does this by eliminating the need to travel. This cuts back on the time and resources spent, which means that people will have fewer reasons not to attend.

As a result, most of the stakeholders required in a meeting are able to attend the meetings and participate fully. All one needs to participate in a video conference is a computer and an internet connection. With that, a stakeholder is able to attend the meeting even when he or she is halfway across the world.

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