5 Reasons Why Your Business Should Invest in SEO

Search Engine Optimization (SEO) is big these days. More and more businesses are starting to see its value. The internet experience begins with a search engine. 97 percent of user experience begins with a search engine, as more and more people are depending on the internet to make discoveries and connections. Businesses and brands cannot ignore the power and impact of SEO in creating brand awareness, and exploring new markets. Google is the biggest search engine on the planet, and its competitors are far behind. Names such as Buffer, Copyblogger, Mint, and Yelp are now multi million companies thanks to SEO. Whether you are a local business, or targeting a worldwide market don’t miss out on a potential market just because you don’t believe in SEO. Here are the 5 reasons why your business should invest In SEO

Brand Visibility

Digital marketing gives your brand the page rankings it deserves. Your business should be on the number one page ranking to get the best reach of customers. If your page isn’t ranking, there must be something wrong with your marketing strategy, your content, or your products and services. Page rankings are an indicator of how your business is being received by search engine algorithms. You have to invest in a good strategy to remain on top, and to keep being relevant. Your brand has to be easily recognizable in your particular niche. Some popular websites on Google are BBC, CNN, The New York Times, and Harvard Business School. If you want to dominate your niche, you have to invest in SEO services. Visibility in a search engine drives more trust to your brand, and you will be able to drive quality traffic in your site, resulting in better engagement with your audience and potential ROIs. The goal is to get to page one, majority of the customers don't get past it, thinking that trustworthy businesses are on the first page.

SEO Gives You Increased Quality Traffic

Number one goal for each e-commerce site or blog is to get traffic. Traffic means more people visiting your website; more people getting to know your brand. Although higher traffic may not mean more conversions, however it is a start. Eventually, you will begin to rank highly enough, and your marketing strategy can then move to the next phase, which is increasing conversions. You have to invest in getting traffic on your website, because you can’t create conversions if no one is visiting your site. You can increase quality traffic to your site by doing SEO tactics such as link building, directory submission, web audit, keyword optimization, and analytics. These kinds of strategies help attract traffic, so you can boost your sales.

SEO and Healthy Content

One thing to remember about SEO is that it should be optimized for the human user as well. SEO is not just about Google, it plays a role in all platforms where you want to market and create visibility. Although search engine optimization is often linked with Google, other platforms such as Facebook, Amazon, and YouTube all have search engines. Your content will be ranked in these sites in a similar way that Google does. You have to keep your content meaningful, and relevant to the human user, because the latest algorithms are geared toward content that comes from sources of authority. Keep your content healthy, because search engines and users are all about quality content that provides valuable and relevant information.

Google Analytics Helps You Understand Your Customers

Marketing on the internet is more targeted, and requires the careful use of funds, time, and energy. When you are marketing online you have less guesswork, to begin with. You have the tools on hand to know if you are making an impact on your target audience. If you market on Facebook, for example, it may sound like a great idea, but upon looking at your Google analytics you will realize your target audience doesn’t use Facebook after all. By having the right tools on hand, your consumers can guide your SEO strategy in the right direction.

SEO Gives Impressive ROI

The greater your brand visibility, the more people you will be able to reach. Search engine optimization is particularly beneficial to small and medium enterprises without a lot budgeted to spend on traditional marketing. Online digital marketing is an opportunity for these businesses to shine, and be recognized locally, and even worldwide. Most of the tools in digital marketing are now easier to use and implement. Creating videos for example, which is a basic SEO strategy, are so much easier now to shoot and launch. A lot of techniques do not require big budgets, and many small to medium enterprises are optimizing their SEO to get impressive ROIs.

A business can’t thrive without focusing on the online presence these days. Even if you have a brick and mortar establishment, users still go online to make their research. Using SEO strategies to increase your credibility and visibility should be a top priority that will only reap great benefits in the end.

Emma Williams

Emma Williams is a young mother of two, starting her own blog at thewebaddicted.com, writing about various topics like lifestyle, beauty, fashion, yoga, and a lot more. She enjoys diving into new aspects of the life, learning as much as possible from the business world, marketing, and branding. She likes sharing her thoughts and ideas with the world, and helping people to get easier access to the secrets of the world.