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It's 2018. YouTube has had a massive inflation of content creators. You see all these YouTubers going on vacations and enjoying a life of freedom and adventure. You want to be a part of that but have no idea where to start. That's fantastic. You recognize where you are and where you want to be. What steps do you have to take to get there? What tips do you need to get some success? Those are the real questions that you need to answer before you go all in on a YouTube channel. I personally have been doing research on this as I want to become a YouTuber myself. In this article, I'm going to share with you some tips I have learned from studying YouTube channels and listening to creators tell me what they went through to get to where they are now. I'll start with three big things that have helped me prepare to be in the trenches with YouTube.
The first thing is more of a reality that you need to understand: Nobody knows you and nobody cares.
When you start out on YouTube, you're going to want to hit the ground running making content. Recording and editing take quite a bit of time and when you finish you usually feel a sense of pride and accomplishment for your hard work. Then, you're going to put up your work with your title and description and of course, tags so people can find you. Then you're gonna watch the views pour in right? Wrong. Why? Because nobody knows who you are and as a result, nobody cares about you or your content. Don't let this discourage you. You have to realize that the work doesn't stop at creating the content. You have to make people care about you and want to know who you are. I've learned that making yourself present on Twitter and Instagram are great ways to make your presence felt but don't forget to comment on videos you like on YouTube. If you connect with people on Twitter and Instagram, instinctively, they're going to be more inclined to check out your other social platforms. The same idea applies to commenting on your favorite YouTube videos. You're around like-minded people.
Second: Be consistent.
This one can be difficult due to changing schedules but it is pretty straightforward. Think about when you used to watch a TV show like The Walking Dead, for example. You knew it was coming on every Sunday. It was an expectation. The same applies for your content. When you start building subscribers and viewers, they will start to have an expectation of you and it is your responsibility to deliver. I personally like to record a bunch of content in a day, then edit as much as I can so I have content on standby in case something pops up and I couldn't record for whatever reason. It's a safety net that will certainly come in handy.
The last one I want to touch on is make sure you have a niche.
This one is all over the place but it stands true. A lot of successful YouTubers started by focusing on one thing, whether that's gaming, cooking, car repair, or anything else you're interested in. Start small. Build an audience for your niche. When you have them, don't immediately branch out and go all over the place. It's not necessarily a good thing to be a jack of all trades in the beginning. Live within your focal point and really build your knowledge and skills. Even when you do decide to branch out, which you more than likely will, don't forget your roots. The people that got you to the dance still want the content you originally got them hooked on. You don't want to make a trade-off that isn't going to fall in your favor.
That's all the knowledge I have for you today. In my next article, I'll cover a few more that will push you further in the right direction. If you would like to check out some of my content, my channel is Jaximus Prime. I hope you got some enlightenment.